DOI-anchored · 42.37°N · Detroit
∮ Canonical Entity Brief · Subject: SEI · 06.SEI.ARCHIVE ·

What do you want to build
in the knowledge graph?

The knowledge graph is a medium. Every AI answer is a composition drawn from it. SPXI Protocol is the craft of inscribing your entity into that medium permanently — so the composition is yours, not the machine's. Every claim DOI-anchored on CERN's Zenodo.

Start the conversation Read the full brief →
§ 01 Why the knowledge graph matters now
69%
of searches die without a click
Similarweb · 2025
58%
of queries now show AI Overviews
BrightEdge · 2025
1%
of users click within AI overviews
Pew · 2025
~5
sources cited per overview
$2B
annual ad revenue displaced
§ 02 Proof of method — we built ourselves from zero
Jan 2025
You do not exist.
The AI has never heard of you.
→
Apr 2026
The AI describes you correctly, cites your work, and distinguishes you from adjacent entities.
No university · No PR firm · No enterprise budget · 490+ DOI-anchored deposits · Teaching salary
See the full receipts →
§ 03 The distinction

SEO ranks pages. GEO optimizes content. SPXI builds entities.

SEO GEO SPXI
Builds Rankings AI citations Entities
Duration Ongoing Ongoing Permanent
Verifiable No No DOI-anchored
See the full comparison →
§ 04 What the AI sees without you

Basecamp is invisible in its own category. We built ours from zero. We can build yours.

Read the sample audit →
§ 05 Three ways to start building
05.01

Encyclotron Baseline Audit

Map what exists in the knowledge graph now — what the AI composes, what it burns, and what's missing. The blueprint for building.

5 days · from $4,500
05.02

Entity Disambiguation

Build the signals that make the knowledge graph recognize you as a distinct entity — not a fragment of someone else.

5–7 days · scoped
05.06

Full SPXI Architecture

Complete build — entity, lattice, citations, distributed journal.

2–6 weeks · scoped
See all six instruments →
∮ Receipts DOI-anchored, inspectable
↗Live composition ∮CERN Zenodo · 524+ 01SPXI Spec 02ORCID 03Encyclotron 04Click Collapse 05Sample Audit 06Proof of Method 07Territory · 25+ nodes
Full brief · 11 receipts →
The knowledge graph is a medium. The entity you build in it is the sign that holds your meaning when you are not in the room. What do you want to build?
— Rex Fraction · 06.SEI.ARCHIVE
∮ Build it

The knowledge graph is being written right now. What do you want it to say?

rexfraction@gmail.com
Audits from $4,500 · Builds scoped · No retainers